@hermecury, @owen zhong, 

Since July 9th 2020, #hermecury, #hermecurylife, #hermecuryproduct, Owen Zhong, announces the new company Hermecury is opened to public, and start to sell the collaborative display, unified communication, wireless collaboration and connectivities products at the factory cost to global market.

Hermecury is a combined word of Hemes and Mecury, who rules the commerce. It will disclose the secret of modern commerce and tried to re-format it by benefiting directly the end-user and the last person who can serve the end-user.

Firstly, we need to see what background is on 2020. 

Before 2020, traditional electronic technology company follows up the Moore’s law closely, i.e. twice performance enhancement every two years, and traditional factory follows up the lean production system rule, to increase accuracy to be smallest at nanometer level. It works for decades. Now it is going to collapse. 

Before 2020, institution is the smallest unit to do business, and business chain is long from factory to end-user within the globalization process. Institution is bigger and bigger and getting into trouble of the principle of entropy increase, and business chain can’t benefit end-user from spending more money. 

Before 2020, hardware company abides by the law of “chipset decides all”. Product company can only develop product based on what the chip can do and build new hardware model and newer hardware model far beyond what end-user needs. All the PowerPoints are designed to teach end-user what they should need than they do need. It works for decades, but now it is going to collapse.

Why does it happen on 2020? Because the economy and technology evolution cycle are coming, which means the way people is exploring into the world and wealth is horizontally from 1 to extreme N, which cannot continue any more till 2020. In addition, the coronavirus outbreak globally presses the pause button for the economy booming and start to force consumer to re-think value and cost. 

Therefore, there are only two ways ahead, one is to break the technology limit to embrace the fresh-new technology revolution, one is to break the social organization limit to embrace the fresh-new social revolution. Thus, big company pursues the former, small company pursues the latter.

We find a secret of the hardware developing company that, numerous models are all based on the same chipset, or the same chipset supplier. It means, chipset is more to be the transparent platform, which could prove the capability of the hardware, and also limit it. It means, numerous models of one category can be narrowed down to serval chipset models so easily, which can dramatically decrease the cost by volume production. 

The secret 1 is one model for one category is more than enough, for most percent of customers, to be the hardware infrastructure. 

Each chipset costs too huge amount of money to build a new one and a newer one, for the limited market. Thus, chipset suppliers need to build it flexible by software running on it. 

The secret 2 is hardware, of which the essence is chipset, is becoming more and more software aging. 

The other side, when hardware number becomes fewer and hardware production becomes more and more centralized with the volume associated industries. We will see the phenomenon of “Derby” battle among the global well-known hardware manufactures, such like many EU or US branded products are all from same one supplier in China. If we could explore into each electronic device category industry, we could see the leading suppliers are very fewer, and mostly located in China. If you can’t find them easily, you can see President Trump’s enterprise list of sanction. 

The secret 3 is most big and expensive brands are from the same producer in China. 

The old business chain is very long, from factory, to manufacture, through distributor, reseller, system integrator to the end-user. The products cost may be priced by at least three or four times to be the MSRP for end-user. Of course, each role in between contributes the selling, like manufacturer spends money for design, marketing, distributor spends money for sharing stock, reseller spends money for sharing distributor’s stock, system integrator spends money for installation and servers, end-user pay for all. 

Thus, you could see, in order to give the highest added value to the middle-man, for them to make money by hiring professional people to handle the complex, in other word, professional products, the product producer will build the product to a more complex level, even end-user doesn’t need it to be that level. 

The secret 4 is, producer is more willing to build the product more complex for middle-man than for end-user. 

The smallest business unit is going to be smaller like individuals, who have their clear value angle, like opinion leader, internet celebrity, video uploader, etc. With the faster internet or 4G/5G streaming serve online, they could gather their own community, and negotiate with supplier for behalf of their community members, or fans. Their value can be expanded beyond their organization where they worked, while their interest can also be respected and paid to support their wealth.

The secret 5 is, key opinion leader is a brand, who has their own value and their own fan customers. 

Conclusion

Hermecury is built based on 10 business secrets, of which the top 5 can be disclosure, and another 5 have to be hidden now. And, Hermecury provides a new business overview and business program, by providing the right necessary and simplest device, i.e. the hardware infrastructure device with flexible software, and a new business model to deliver products through registered account partners who are the system integrator, or even individual expert to end-user at the global lowest cost.

Go to www.hermecury.com to check our products, and can immediately registered as our account partner to start helping your end-user or community members to benefit the hardware proof device and further software applications on it.